About Us

UNAPOLOGETIC. UNCOMPROMISING. UNITED BY NATURE.

Men's apparel, intimate wear and accessories from Palm Springs, California.
Made for men who love men, and who never ask permission to be themselves.

Who we are

Fog & Steam, Co. is led by Hugo and Erik, together with a small creative team that obsesses over every detail. We design for our community: confident, playful, a little provocative, and proud of exactly who we are.

Every piece we make comes back to one idea, printed on the back of our tees: Unapologetically you. That's perfection.

What we stand for

Unapologetic. Wear what you want, how you want, wherever you want.
Uncompromising. Custom woven waistbands, raised matte prints, Pantone-matched colors and finishes you can feel inside and out.
United by nature. M4M. Equal. A brand built by our community, for our community.

Meet COPPER

COPPER is our little pig mascot, and he gets around. You'll find him printed on our tees, engraved on our money clips, patched on our caps and wrapped in our signature helix. Once you spot him, you'll see him everywhere.

How we make it

We work with specialist makers for each line. Our signature zip jockstraps are individually made and hand-sewn in London, England. Our UNAPOLOGETIC tees and tanks feature a raised rainbow wordmark on the front and our stacked statement on the back, printed to exact color specifications.